Customer Development

man sitting on chair and looking laptop computer

Customer development is a process that involves understanding the needs and wants of customers in order to create products and services that meet their needs. It is a methodology that helps product managers to validate assumptions and hypotheses about their customers, and to develop products that are tailored to their needs.

The customer development process involves four stages: customer discovery, customer validation, customer creation, and company building. In the customer discovery stage, product managers identify potential customers and learn about their needs, wants, and pain points. This stage helps to validate assumptions about the target market and to identify potential customers who are willing to pay for the product.

In the customer validation stage, product managers test the assumptions made in the customer discovery stage by developing prototypes and testing them with potential customers. This stage helps to refine the product and to determine whether there is a market for it.

In the customer creation stage, product managers focus on acquiring and retaining customers. This stage involves developing marketing strategies, pricing strategies, and distribution channels to reach potential customers and to convert them into paying customers.

In the company building stage, product managers focus on scaling the business and building a sustainable revenue stream. This stage involves developing processes and systems to support growth, hiring and training employees, and developing partnerships and alliances to expand the business.

Customer development is an iterative process that requires ongoing feedback and input from customers. By understanding the needs and wants of customers, product managers can develop products that are more likely to succeed in the market.