Exit rate is a metric used to measure the percentage of visitors who leave a website or an application after visiting a particular page or screen. It is different from bounce rate, which measures the percentage of visitors who leave a website after viewing only one page.
Exit rate is calculated by dividing the number of exits from a specific page by the total number of visits to that page. It is an important metric for product managers as it can help identify pages or screens that are causing users to leave the product. By analyzing the exit rate, product managers can determine if there are any issues with the page's content, design, or functionality that need to be addressed.
A high exit rate on a particular page may indicate that users are not finding what they are looking for, or that the page is not meeting their expectations. This could be due to poor navigation, confusing content, slow loading times, or technical issues. Product managers should investigate the causes of high exit rates and take steps to improve the user experience.
On the other hand, a low exit rate on a particular page may indicate that users are engaged with the content and are more likely to continue using the product. Product managers should monitor exit rates regularly and use the insights gained to optimize the product's user experience.
In conclusion, exit rate is a key metric for product managers to track as it provides valuable insights into user behavior and can help identify areas for improvement in the product. By analyzing exit rates, product managers can make data-driven decisions to optimize the user experience and increase user engagement.