JTBD (Jobs-to-be-Done)

person using laptop computer

JTBD or Jobs-to-be-Done is a framework used in product development and marketing that focuses on understanding the underlying motivations of customers when they purchase a product or service. The framework suggests that customers don't buy products or services, but rather they hire them to accomplish a specific job or task.

The JTBD framework is centered around the idea that customers have a specific goal they want to achieve, and they will choose the product or service that they believe will help them achieve that goal in the best way possible. This means that as a product manager, it's important to understand the job that your customer is trying to accomplish and design your product to meet their needs.

To effectively use the JTBD framework, product managers need to:

1. Identify the jobs that customers are trying to accomplish: This involves understanding the different tasks or goals that customers are trying to achieve when they purchase a product or service.

2. Understand the context of the job: This involves understanding the circumstances and situations in which customers are trying to accomplish the job.

3. Analyze the competition: This involves understanding how other products or services are currently being used to accomplish the same job.

4. Design the product to meet the customer's needs: This involves designing a product that meets the customer's needs and helps them accomplish the job in the most efficient and effective way possible.

By using the JTBD framework, product managers can create products that are designed to meet the specific needs of their customers. This can lead to increased customer satisfaction and loyalty, as well as increased sales and revenue for the company.