Product Roadmap

woman placing sticky notes on wall



A product roadmap is a high-level visual representation of a product’s strategic plan. It outlines the direction of the product, the key milestones, and the timeline for achieving those milestones. The roadmap serves as a communication tool between the product team and stakeholders, including executives, customers, and development teams.

The product roadmap typically includes the following components:

1. Goals and Objectives: This section outlines the overall goals and objectives of the product. It should be aligned with the company’s strategic vision and mission.

2. Themes and Initiatives: These are the broad themes that the product will address. They represent the major areas of focus for the product. Initiatives are specific actions that will be taken to achieve the themes.

3. Features and Deliverables: This section lists the specific features and deliverables that will be developed to achieve the initiatives. It includes a description of each feature, its priority, and its estimated delivery date.

4. Timeline: The timeline provides a visual representation of the product’s development over time. It includes milestones, release dates, and dependencies.

5. Risks and Dependencies: This section highlights potential risks and dependencies that could impact the product’s development. It includes a plan for mitigating these risks and managing dependencies.

The product roadmap is a living document that should be updated regularly as the product evolves. It should be reviewed and updated at least quarterly to ensure that it remains aligned with the company’s strategic vision and mission. The roadmap should also be shared with all stakeholders to ensure that everyone is aligned on the product’s direction and priorities.