Sales Qualified Lead (SQL)

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A Sales Qualified Lead (SQL) is a potential customer who has been vetted by the sales team and deemed ready to move forward in the sales process. This means that the lead has met certain criteria, such as having a specific level of interest in the product or service, having a certain budget, or holding a certain job title.

The key difference between an SQL and other types of leads is that an SQL has been qualified by the sales team. This means that the sales team has had direct contact with the lead and has determined that they are a good fit for the product or service being offered.

Once a lead has been identified as an SQL, they are typically handed off to the sales team to be nurtured and moved through the sales process. This may involve additional meetings or calls to discuss the product or service in more detail, as well as negotiating the terms of the sale.

It is important for Product Managers to understand the concept of Sales Qualified Leads, as they play a critical role in the overall success of the sales process. By working closely with the sales team to identify and qualify potential customers, Product Managers can help ensure that the right people are being targeted and that the sales process is as efficient and effective as possible.

In order to identify SQLs, Product Managers should work closely with the sales team to develop a set of criteria that can be used to evaluate potential leads. This may involve analyzing data from previous sales, conducting market research, or gathering feedback from existing customers. By using these insights to create a clear definition of what constitutes an SQL, Product Managers can help ensure that the sales team is focused on the right targets and that the sales process is as streamlined as possible.