SEO (Search Engine Optimization)
SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. It involves optimizing a website's content, structure, and links to improve its visibility and ranking on search engines like Google, Bing, and Yahoo.
Keywords: Keywords are the words or phrases that people use to search for information on search engines. They play a crucial role in SEO as they inform the search engines about the content of a page and help it rank for relevant queries.
On-page optimization: On-page optimization refers to the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing the content, HTML source code, and images on a page to make it more search engine friendly.
Off-page optimization: Off-page optimization refers to the activities performed outside of a website to improve its ranking on search engines. This includes building high-quality backlinks, social media marketing, and other forms of digital marketing.
Backlinks: Backlinks are links from other websites that point to a particular website. They are an important factor in SEO as they signal to search engines that other websites consider the content on a particular website to be valuable and relevant.
SERP: SERP, or Search Engine Results Page, is the page that appears when a user performs a search on a search engine. It displays the results of the user's query, along with ads and other related information.
Organic traffic: Organic traffic refers to the traffic that comes to a website from search engines, as opposed to paid traffic from advertising or other sources. It is considered more valuable as it is earned through SEO efforts and indicates that the website is providing valuable content to users.