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Traction is a term used to describe the momentum a product or company has achieved in terms of customer adoption and revenue growth. It measures how well a product or service is resonating with its target audience and gaining market share.

There are several metrics that can be used to measure traction, including user acquisition, retention, engagement, and revenue. User acquisition refers to the number of new customers or users that are signing up for the product or service, while retention measures how many of those users are continuing to use the product over time. Engagement measures how frequently and actively users are using the product, and revenue measures how much money the product is generating.

Traction is important for several reasons. First, it validates the product or service’s value proposition and demonstrates that there is a market need for it. It also helps attract investors and potential partners, as they are more likely to invest in or work with a company that has demonstrated traction. Additionally, traction can help drive further growth, as positive word-of-mouth referrals and customer testimonials can help attract new users.

There are several strategies that can be employed to increase traction. These include improving the product’s user experience, increasing marketing efforts, and expanding into new markets or verticals. It’s important for product managers to constantly monitor and analyze traction metrics in order to identify areas for improvement and make data-driven decisions.

Overall, traction is a key indicator of a product’s success and should be a top priority for product managers. By focusing on achieving and maintaining traction, product managers can ensure the long-term viability and growth of their product or company.